When people think of framing, the most obvious aspect is the moulding. The frame itself.
Custom framing allows you to select the moulding that enhances your artwork. Different content, requires different context. You wouldn’t frame a painting as you would a certificate.
Moulding is the most expressive medium we have to help communicate the artwork’s context. The right frame can transform an image.
We often categorise our moulding by theme; traditional, ornate, contemporary, Asian, minimalist. What category does your artwork fall into?
Frame Colours and sizes
What colours and sizes work with the artwork. Will a large frame overwhelm the work? Does a small frame make it feel claustrophobic? When you look around our store you will see that we often have the same frame in different sizes and colours. Thematically the frame suits the work but subtle changes in colour and size can make a tremendous difference.
More and more frequently we’re seeing customers creating their own art. From mementos they’ve bought whilst overseas, family treasures, children’s artwork and photographs. Multiple frames can transform a small piece of art into a showstopper!